You didn't get to where you are because you thought it would be a get-rich-quick scheme.
It’s because you have deep expertise in your industry, saw a big challenge, and found your way of solving it. Now, use it to your advantage:
Build trust with a human connection
A decision maker has five proposals in front of them. Which company do they go with? The one where they are familiar with the founder, of course. Showing up and sharing your expertise online is an incredibly powerful trust-building engine. When people need answers, they'll come to you first.
A strong personal brand attracts like-minded professionals. The wider your network, the greater your impact — it’s a domino effect. The more connections you have, the more mutual connections you have with new contacts. The more followers; the more engagement on your content, the more people see it and want to connect.
Thanks to AI, we’re seeing a rapid proliferation of regurgitated content that has no original voice and no real point of view. So now – to stand out – you need to invest in your unique angle on your industry. It’s more important now than ever to have a strong, clear voice and show you’re a real human, with real vision.
A strong founder brand can attract opportunities, open doors, and mean exceptional team members come to you. You can grow your company faster when an audience of people buy into you as its owner. Plus, in showing up, you’ll reach infinitely more people in the first place. Even in B2B, people buy from people — your personal brand matters.
Social media strategy
After all, what use is great content that no one sees?